February 8th, 2010 | 
Author: There is no argument that the only way to maximise an Internet company is to have a Page 1 Google search engine ranking for the most utilized keywords as they apply to the product or service being promoted. There are well used and proven techniques employed by the Online Marketing fraternity, supported by Google’s own advice, that will lead to better Search Engine Placement and logic would dictate that an eventual page 1 position will be inevitable. Or perhaps not.
An experienced and honest Search engine optimization company will confirm to you that it is not always the case and the reasons for lower than hoped for Search Engine Placement are not always simple to pick out or indeed solve.
The basic ideology of Online Marketing are well known (although not necessarily well practiced) in that there are several on page and off page criteria that the Google robots are designed to respond to; but if it were just as easy as that then a industrious website optimization company would merely have to follow the received wisdom as far as page building and keyword positioning was concerned, and voila, all clients could expect their website to be on Page 1.
Where this falls down is that although the website build and off-page content will take only you so far (there is no hesitation that, as a minimum a successful website should be completely optimized in this respect); it is the natural growth of the site that ensures the progression of the site through the Google pages towards the ideal page 1 ranking.
Organic development depends on a number of criteria, first of all, understanding buyer activities and there the most effective keywords used when potential customers are searching for your product or service. Secondly, generating content that truthfully and effectively supports that keyword, thirdly delivering that content throughout the Internet via the most efficient delivery mechanism (whether that be a third party content site or straight onto sites and blogs valued highly by Google).
The fourth and arguably the most crucial criteria is that the quality and delivery of that content, is better than your rivals particularly if you are a Search engine optimization company seeking to advertise your services for example, where without doubt the competition for the Page 1 status should be the most fierce.
How though, do you make certain that the content is 100% effective? It has to be pertinent, unique and of value to a particular site and also it has to be provided in enough quantity for it to make an impression amongst the millions of Gigabytes of content available on the web.
Google however doesn’t give all it’s secrets away. There are a number of questions that I have yet to see any definite answers to, for example, what level of activity and content production gives a place on Page 1 and what definition of quality does Google apply to it algorithms.
The truth of course is that it is a changing question and the answers rely on the quality and activity of the competition – which is tricky to assess.
Posted in Online Business, Promotion and Marketing