February 5th, 2010 | 
Author: If your business has a website then it is at the moment one of over 2 billion out there in the Internet. Unless all your customers have the unique reference to your site ( url ) it is likely that that they have arrived at your site by searching on a particular word of interest to them. Do you understand why or how this process guides them to your site ?
Search engines first came into being in the early 1990s and the recognition that web sites could be optimised to take advantage of this indexation started to develop a few years later. The early versions of search engines like Altavista simply took the submitted url of the web page and stored it on it’s own server. A separate indexer program would subsequently extract the relevant links and cross references for use by the searchers.
The number of companies owning web sites grew and marketers began to appreciate the benefits that a high ranking or Search Engine Placement gave. Online Marketing came of age and bit by bit online retailing increased in number of transactions and turnover. Some companies were more suited to on-line retailing than others, for example electronic goods. Others may never quite take the place of conventional retailing e.g. women’s clothing as the requirement to touch, feel and try on purchasing habits.
The important success stories have been in the service sectors where online references have thrived on the back of advertising revenue. One is now able to access crossword dictionaries, thesauri and a host of other facilities to help solve a variety of puzzles, quizzes and simply to answer general knowledge questions. Travel companies like RyanAir now take most of their bookings and over the last year have tried to encourage people to check in online to avoid luggage fees.
The US Census Bureau recorded in 2007 that some 3.2% of retail sales were done via e-commerce. Within this overall total the percentage of e-commerce transactions between different business trades varied widely with food and beverage stores less than 1% and mail order and electronic shopping at 44%.
In the UK Ocado has revealed this week that sales soared 49% in the week Christmas, reaching
Tags: fundamental internet marketing tips, internet product launching
Posted in Online Business, Promotion and Marketing